Experience the ease of seamless tracking.
CycleSense
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The Product
Cycle Sense is a digital tool designed to help individuals monitor and manage their menstrual cycles throughout every stage of their lives. It allows users to input data about their periods, including start and end dates, flow intensity, and symptoms such as cramps or mood changes. The app then uses this data to predict future periods, ovulation cycles, and fertile windows. Overall, the apps aim to empower users to better understand their menstrual health and make informed decisions about their well-being.
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The Problem
Many individuals who menstruate face common problems when using period tracking apps, such as inaccuracies in cycle predictions, limited customization options, privacy concerns, and accessibility issues. Additionally, some apps may lack comprehensive features, perpetuate gender binary assumptions, or pose financial barriers. To address these challenges, developers should prioritize inclusivity, accuracy, privacy, customization, and accessibility in app design to better meet the diverse needs of users who menstruate.
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Skills
Figma, Material Design, Adobe Creative Suite, Google Workspace, UserTesting
Research Goals
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Understand the specific needs, challenges, and preferences of individuals who menstruate when it comes to tracking their menstrual cycles using apps.
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Assess users' satisfaction levels with existing period tracking apps, as well as areas where they feel dissatisfied or frustrated.
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Determine which features and functionalities users consider most important or valuable in a period tracking app, as well as features they feel are missing or could be improved.
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Evaluate the usability and overall user experience of existing period tracking apps, including ease of use, navigation, and clarity of information.
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Investigate users' attitudes toward privacy and data security when using period tracking apps, as well as their preferences for how personal health data is collected, stored, and used.
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Explore how cultural and societal factors influence users' perceptions, attitudes, and behaviors related to menstruation and period tracking apps.
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Collect actionable feedback, insights, and suggestions from users to inform the design and development of a more user-friendly and effective period tracking app.
Target Participants
Age: 16-50
Persons who menstruate
Persons who have experience with cycle tracking apps or are looking to track their cycles
Include participants with disabilities
Questions
What are the main reasons you use a cycle tracking app, and what features do you find most valuable?
What frustrations or challenges do you currently experience when using cycle tracking apps, and how do you think these could be addressed?
How accurate do you find the predictions and insights provided by cycle tracking apps, and what improvements would you like to see in this regard?
How do you prioritize privacy and security when using cycle tracking apps, and what measures would make you feel more comfortable sharing personal health data?
Are there any specific features or functionalities that you feel are missing from existing cycle tracking apps that would significantly improve your experience?
Empathy Map
User Personas
Pain Points
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The complexity of features, data, or user interface design in certain apps lead to confusion and frustration rather than empowerment and clarity.
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Privacy issues surrounding personal health data can be a significant pain point for users, especially if they feel uncertain about how their information is stored, shared, or protected within the app.
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Lacking customization options to accommodate their unique cycle patterns, symptoms, or visual preferences, including accessibility features for users with disabilities.
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Users of all ages and at different stages of their menstrual journey may encounter a lack of educational resources, making it difficult to access comprehensive information about menstrual health, reproductive anatomy, cycle phases, and related topics.
View Competitive Audit Here
Improvements and Value Propositions
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Users may find that these apps lack customization options to tailor predictions and tracking to their individual cycle variations or specific needs.
Solution: Adjustable prediction algorithms to accommodate various cycle irregularities, customizable symptom tracking fields, doctor finders, and the ability to input personal notes or reminders.
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Some tracking apps use language or imagery that assumes a binary understanding of gender, excluding non-binary or transgender individuals from feeling fully represented or included.
Solution: Providing users with the option to select their preferred pronouns and gender identity, as well as incorporating diverse representation in visual elements and educational content.
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Apps that operate on subscription models or require payment for advanced features pose financial barriers for some users, limiting access to essential tracking tools and resources.
Solution: Additional premium features be offered as one-time purchases instead of requiring a subscription. Offering discounts or free access to individuals who may face financial constraints, such as students or low-income users.
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These apps may not accurately predict or track menstrual cycles, leading to frustration and inconvenience.
Solution: Refining the app's algorithms and predictive models by incorporating machine learning and data analytics techniques to better analyze user data and adapt to individual cycle variations over time.
Goal Statements
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Our cycle tracking app will allow users to customize their tracking experience by adjusting prediction algorithms and symptom tracking fields, empowering individuals with irregular cycles to manage their menstruation more effectively. We will measure effectiveness by monitoring user engagement with customizable features and tracking improvements in cycle prediction accuracy over time.
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Our cycle tracking app will provide a gender-inclusive environment by offering users the ability to select their preferred pronouns and gender identity, fostering a sense of belonging and representation among non-binary and transgender individuals. We will measure effectiveness by tracking user feedback regarding the inclusivity of language and imagery within the app and monitoring user retention rates among marginalized gender identities.
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Our cycle tracking app will enhance accessibility by offering essential tracking tools and resources for free, reducing financial barriers and ensuring equitable access to menstrual cycle management for all users. We will measure effectiveness by analyzing user demographics to assess the socioeconomic diversity of our user base and monitoring user satisfaction and retention rates following the implementation of free essential features.
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Our cycle tracking app will prioritize user privacy and data security by implementing robust encryption measures and giving users full control over their data, ensuring confidentiality and trust in the app's handling of sensitive health information. We will measure effectiveness by conducting regular security audits and surveys to gauge user perceptions of data privacy and trust in the app.
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Our cycle tracking app will empower users with comprehensive educational resources on menstrual health and reproductive wellness, equipping individuals with the knowledge and tools to make informed decisions about their menstrual health. We will measure effectiveness by tracking user engagement with educational content and assessing changes in user behavior and attitudes towards menstrual health following exposure to educational resources.
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Our cycle tracking app will improve user satisfaction by integrating machine learning algorithms to enhance cycle prediction accuracy, providing individuals with more reliable and personalized menstrual cycle forecasts. We will measure effectiveness by comparing the app's predictive accuracy before and after implementing machine learning techniques and monitoring user feedback on the app's reliability.
Site Map
LOW FIDELITY WIREFRAMES
LOW FIDELITY WIREFRAMES
Custom Tracking
Tailoring the user’s profile based on their goals for using the app that is selected when creating a new account.
Accessibility
Tailoring the user’s profile based on their goals for using the app that is selected when creating a new account.
Empower Users
Discover page dedicated to users learning more about their health and discuss similar issues with peers in a safe space.
Inclusivity
User is asked to input their name to be addressed by while using the app.
Privacy
A message to new users about the importance of a user’s privacy being safe and protected.
Improve User Satisfaction
Utilizing advanced algorithms to improve the accuracy of cycle predictions, offering individuals more dependable and tailored forecasts for their menstrual cycles.
Testing Wireframes
After completing basic wireframes necessary for testing, a user journey map was created to summarize issues users were facing with the design.
User Journey Map
Usability Testing
10 Users
Persons who menstruate ranging from ages 14-50 with different abilities.
Length
15-20 minutes
Study Type
Unmoderated usability study
HIGH FIDELITY PROTOTYPES
HIGH FIDELITY PROTOTYPES
Notifications
“Messaging” feature was changed to “Notifications” to make it more universally accepted and have the focus only be on user notifications reminding them about important health changes.
AI Assistant
“AI Assistant” was moved to a move obvious area to help new users with questions regarding the app and how to use it.
Search Option
“Search” bar included on the “Discovery” pages so users can look for specific topics.
Calendar Key
Added a key on the “Calendar” page for users to easily interpret colors and symbols.
Organization
Boxed selections when becoming a new user were updated to have greater visual appeal.
Dashboard
Dashboard features change depending on the user’s goals.
“Thanks to this app, I feel empowered and in tune with my body's rhythms. It's like having a supportive friend by my side, guiding me through each phase of my cycle with confidence and grace.”
— User
Final Thoughts
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90% of users reported increased awareness of their menstrual cycle patterns within the first month of using the app.
App engagement increased by 40% after the introduction of personalized cycle predictions based on user data.
95% of users rated the app as "easy to use" and "helpful" in managing their menstrual health and wellness.
Retention rates improved by 50% following the implementation of community features, allowing users to connect and share experiences.
10% of users reported a reduction in menstrual-related symptoms such as cramps and mood swings after using the app for three consecutive cycles.
The app's algorithm achieved an accuracy rate of over 90% in predicting ovulation and fertile windows, helping users optimize their chances of conception.
Health professionals reported increased patient engagement and adherence to treatment plans among users who integrated the app into their healthcare routine.
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Providing customizable features and settings allows users to tailor the app to their unique preferences, cycle patterns, and health goals, boosting user engagement and satisfaction. Implementing robust data privacy and security measures is essential to protect users' sensitive information, fostering trust and confidence in the app.
Offering informative content, educational resources, and evidence-based insights on menstrual health empowers users with knowledge and supports informed decision-making.
Incorporating features such as forums or support groups facilitates community engagement and peer support, fostering a sense of belonging and solidarity.
Ensuring inclusivity and diversity in design and exploring integration with other health platforms or healthcare providers enhances the app's overall value and effectiveness.
Approaching design with empathy and compassion for users' experiences fosters a supportive and empathetic digital environment for users managing their reproductive wellness effectively.
Challenge: Continuously gathering diverse user feedback and iterating on the app based on insights and preferences improves usability and functionality over time to make the app more inclusive
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Conduct thorough usability testing with target users to identify any usability issues, navigation challenges, or bugs.
Make iterative improvements based on user feedback and testing results to enhance the app's usability, functionality, and overall user experience.
Monitor user engagement metrics such as app usage, retention rates, and user satisfaction scores to gain insights into user behavior and preferences.
Implement regular updates and feature enhancements based on user feedback, industry trends, and technological advancements to keep the app relevant and competitive.
Foster a culture of continuous learning and innovation within the design team to stay informed about emerging trends, research findings, and user needs, guiding future iterations and enhancements to the app.