International Rescue Committee

Hope in action.

  • Timeline

    February - August 2025

  • Team

    Ammara Qureshi (Designer/Researcher)

    Ricardo Sanoja Alarcon

    Niat Emnetu

  • Skills & Tools

    Stakeholder Interviews, Product Design, Service Design, Co-Design Workshops, Figma, FigJam, Premiere Pro, After Effects, Photoshop, AI, Internal Tools

AI-powered content to help respond with speed and sensitivity.

Kaleido is an internal application that helps humanitarian NGOs quickly create and distribute localized, culturally relevant social media content during humanitarian crises. Designed for international collaboration, it uses AI to summarize meetings, generate posts, and surface insights, enabling faster, context-aware campaign development.

It ensures that every voice, regardless of location, bandwidth, or background, can play a meaningful role in shaping life-saving communication.

Defining Success

  • AI having a positive impact in the design process working with sensitive materials.

  • Increase effective collaboration and communication.

  • Enables designers to rapidly create in fast-paced environments.

  • Reduced text errors presented in the necessary information being distributed.

  • Provide more learning opportunities for junior designers.

  • Communities in need benefit from content that reflects their language, life-experiences, and needs.

Value Delivered to Stakeholders

  • 6 - 7 projected hours saved per campaign.

  • 4 industry experts in ethical AI have acknowledged the significance of Kaleido and its potential impact.

  • 3 + touchpoints woven into the design process to integrate accessible learning for junior designers.

  • 100% of participants endorsed Kaleido's AI as a valuable aid in their work.